It’s about the performance

TEST 1

TEST 2

A story about sewage overflow was being promoted across social media channels. To see which image would help the story perform, the marketing team conducted a test between the two above images I created. So, which was the winner?

Test 1 performed the best!

Working with iconography and a short line of text amplified the story. It was a great exercise in condensing information and supporting it with graphics.

Note: I learned a lot about combined sewer overflows (CSOs) working on this project. So, do NOT going anywhere near bodies of water 48 hours after heavy rain unless you want to be in contact with poo water.

Constantly learning about new topics is one of the aspects about my design work at a public media organization that I enjoy.

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