© 2022 Lillian Lee. All rights reserved. By : Template Sell.
WBUR’s spring ad campaign launched on April 29th inspired by my lettering and headphone / earbud illustration art for the Membership team’s spring fundraising campaign. The summer marketing campaign was multi-channel, appearing everywhere from highway billboards to news websites — via digital programmatic placements and core outlets like The Boston Globe.
Whenever the opportunity to work cross-functionally opens up – and with time permitting – I make myself available. It’s a great chance to work with colleagues I normally wouldn’t work with and it’s always fun to work on new projects to stretch my creative brain. My latest work collaboration with Project Citrus at WBUR, which […]
The WBUR face mask has been a wildly popular premium this season. It was truly a station-wide effort to bring the face mask to life. There were so many design concepts flying back and forth – well over a dozen designs – but they just didn’t resonate. And then, at the eleventh hour, an editor […]
Partnering with members of marketing and digital teams, we worked together on an extension of WBUR’s 2020 on-air and digital election coverage, “Mass. Election Prep.” The goal is to get people ready to vote in just 7 days. We met up on a video call and discussed: design direction for colors and graphic elements like […]
WBUR celebrated Mother’s Day this year with something unique – a public radio audio card featuring heartwarming, sincere and funny messages from some of our favorite hosts from WBUR and NPR. Our annual Mother’s Day flower campaign was interrupted due to the pandemic. As we shared alternative ideas for contactless gifts, audio cards stood out […]
You can wear this retro-inspired winter knit hat to keep your head warm while you listen – and show your support – to independent news on WBUR. A three color winter hat in dark brown, yellow and white with a cute pom pom. WBUR lettering is stitched on both sides. You can pick one up […]
It was a great opportunity to re-design a logo I initially worked on. This iteration brings the branding more in line with the branding of WBUR. The color palette uses the organization’s yellow and black paired with a strong, clean typeface following an information hierarchy where the focus is on Murrow Society and then WBUR. […]
WBUR launched BizLab in 2015 to test and measure the effectiveness of different funding models for public radio. BizLab’s wordmark was refreshed recently to emphasize their leadership in driving innovation and experimentation to identify new revenue channels to sustain public radio into the future. A strong typeface and repositioning of the WBUR logo help to […]
For the WBUR fall campaign, one of the thank you gifts for our listeners that I designed was a retro radio tin lunchbox. I had a lot of fun working on this design – bringing in elements of NPR, WBUR and the station radio numbers. The “I ❤️ Public Radio” sticker was a nice touch. […]
