Tag: public radio

WBUR 2021 Summer Ad Campaign & More

WBUR’s spring ad campaign launched on April 29th inspired by my lettering and headphone / earbud illustration art for the Membership team’s spring fundraising campaign.

The summer marketing campaign was multi-channel, appearing everywhere from highway billboards to news websites — via digital programmatic placements and core outlets like The Boston Globe.

summer 2021 campaign
summer 2021 campaign
WBUR podcast promotional art

Collaboration with WBUR Project Citrus Team’s Voice-Activated Voter Guide

Whenever the opportunity to work cross-functionally opens up – and with time permitting – I make myself available. It’s a great chance to work with colleagues I normally wouldn’t work with and it’s always fun to work on new projects to stretch my creative brain.

My latest work collaboration with Project Citrus at WBUR, which explores the future of on-demand audio and emerging platforms, involved creating design assets for a voice-activated Massachusetts voter guide. It’s a companion to WBUR’s explanatory coverage on statewide ballot questions in the 2020 election.

“Thanks to some crackerjack design work, we were also able to incorporate a colorful image card for the skill, which appears on devices with a screen.” (Read more)

The deliverables included image cards and graphics for the Alexa skill icon.

It was great to see all the different parts of the organization – editorial, tech and design – come together for this valuable resource. It’s currently available on Alexa-enabled devices.

Read more about the project here.

WBUR’s “We’ve Got You Covered” Face Mask

The WBUR face mask has been a wildly popular premium this season.

It was truly a station-wide effort to bring the face mask to life. There were so many design concepts flying back and forth – well over a dozen designs – but they just didn’t resonate. And then, at the eleventh hour, an editor came up with the winning idea, “We’ve got you covered.”

The WBUR face mask is a subtle reminder that we’ve got all of your news, culture, and facial-barrier needs covered. This reusable mask features adjustable elastic ear loops, a flexible nose clip, and a filter pocket (filter not included). It is washable and made of three layers of 100% cotton. Nose and chin darts create a contoured fit to keep the mask off your mouth for added breathability. (This mask is not medical grade and is for personal use only.)

It’s a great mask – super comfortable and has the DNA of WBUR written all over it.

WBUR 2020 “Mass. Election Prep” e-newsletter campaign

Partnering with members of marketing and digital teams, we worked together on an extension of WBUR’s 2020 on-air and digital election coverage, “Mass. Election Prep.” The goal is to get people ready to vote in just 7 days.

We met up on a video call and discussed:

  • design direction for colors and graphic elements like stars and highlighting the state of Massachusetts
  • things to avoid, especially people
  • the various digital and prints assets, such as web banners, e-mail newsletter and print ads
  • leaving room for language translation as needed for our partner in the project
  • and, of course, the tight turnaround

I’m really happy with the way the piece came together. The illustration of the state and transforming it into a ballot box came together as I was working on brainstorming sketches.

What was also great about the project was being able to work cross-functionally. When I get an opportunity to work with a new group – with time permitting, of course – I jump at the chance. It’s a great way to meet / get to know colleagues and new projects help to stretch the creative muscles.

Learn more about the project Become An Informed Voter in 7 Days.

2020 Mother’s Day Audio Card Campaign for WBUR

WBUR celebrated Mother’s Day this year with something unique – a public radio audio card featuring heartwarming, sincere and funny messages from some of our favorite hosts from WBUR and NPR.

Our annual Mother’s Day flower campaign was interrupted due to the pandemic. As we shared alternative ideas for contactless gifts, audio cards stood out from the pack.

Round One

The initial landing page featured only one call-to-action – “send card.” Site limitations initially made it challenging to have more than one.

This first iteration brought the user to the pledge page where they could make their donation amount and choose an audio card. From there, they could listen to a sample of the clip in the product description, but it was an extra step that needed to be made in order to preview the message.

Round Two

Coming up with a workaround solution, a “preview clip” was implemented as a secondary call-to-action for a more user-friendly experience. No additional steps were needed in order to preview and/or send.

In addition to the landing page, a series of email newsletters announcing (a) the campaign and (b) the actual gift fulfillment message were prepped along with a printed postcard notifying recipients that they had a special surprise waiting in their inbox.

Here is the landing page:

www.wbur.org/mom

WBUR Winter Pom Pom Hat

You can wear this retro-inspired winter knit hat to keep your head warm while you listen – and show your support – to independent news on WBUR.

A three color winter hat in dark brown, yellow and white with a cute pom pom. WBUR lettering is stitched on both sides.

You can pick one up (while supplies last!) by making a donation to WBUR.

Wordmark design for The Edward R. Murrow Society of WBUR

It was a great opportunity to re-design a logo I initially worked on.

This iteration brings the branding more in line with the branding of WBUR. The color palette uses the organization’s yellow and black paired with a strong, clean typeface following an information hierarchy where the focus is on Murrow Society and then WBUR.

The WBUR Edward R. Murrow Society are comprised of donors who give gifts of $1,500 or more to support independent journalism.

Logo and Identity for WBUR’s BizLab, an incubator for innovation and experimentation in the public radio space

WBUR launched BizLab in 2015 to test and measure the effectiveness of different funding models for public radio.

BizLab’s wordmark was refreshed recently to emphasize their leadership in driving innovation and experimentation to identify new revenue channels to sustain public radio into the future.

A strong typeface and repositioning of the WBUR logo help to bring highlight BizLab with nods to public radio and the future.

Retro Radio Lunchbox for WBUR

For the WBUR fall campaign, one of the thank you gifts for our listeners that I designed was a retro radio tin lunchbox.

I had a lot of fun working on this design – bringing in elements of NPR, WBUR and the station radio numbers. The “I ❤️ Public Radio” sticker was a nice touch. It was a genius idea from our Associate Director of Membership & New Media.

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