MAPC’s Creative COVID-19 Communications Launch
In 2021, The Metropolitan Area Planning Council’s Arts & Culture and Public Health teams partnered with local artists and designers to produce creative, culturally resonant communications about COVID-19 and vaccinations.
MAPC hired nine artists and artist groups to create materials encouraging under-served communities to get vaccinated. As one of the nine artists, I chose the Cantonese/Hong Kong slang 加油! Add Oil! to be the rallying cry for the community to get their vaccine and to stay safe. The comics, animated gifs, prints, and web graphics are designed to connect to the Chinese immigrant community.
These materials are available for public use. Municipalities, health agencies, community groups, and members of the public can freely use them to encourage vaccinations in their communities.