More e-commerce shops need to start adopting this way of showing product images on a range of body types so that we, as consumers, can better gauge how the item will work for us. I just wish the team incorporated this into the actual product image gallery instead of via email newsletter.

The first time I noticed this was actually with Moment backpacks. I really appreciated how they showed the bag’s size relative to folks of different heights. A bag that is a perfect fit for someone who is 6 foot is not going to be perfect for someone who is 4’11” – ahem, like me.

Can I categorize this under user experience?