May TBR List

Branding is so much more than the logo, colors and typography. It’s the language, tone and point of view. There’s a lot that goes into it – market research, surveys, building personas, forming a collection of principles that will help serve as a guide and then galvanizing everyone to live & breathe it. Our marketing […]

I am an Ali Hazelwood Fangirl

Her latest book, Bride, about vampires and werewolves, is a departure from her usual science-themed work but also not because her signature skill in character development runs throughout and that’s what I love about her books. After reading it on the Libby app/Kindle, I ordered a hardcover copy for my collection. I missed out on […]

My Jan/Feb Design TBR List

The theme is color. I recently added three color books after seeing one of them pop up in my Threads feed. It’ll be fun and interesting to learn about the histories and stories behind color, how it’s applied in different ways and the psychology of it in terms of user experience. Hopefully, I’ll be able […]

Beach Reading

When I first saw that Rick Rubin clip, I thought he was out of his mind. But, as I skimmed this book at the local bookstore, the things he said resonated with me. So, I bought it and it’s just helping me to get outside of my head…outside of my own way. These past few […]