Branding is so much more than the logo, colors and typography. It’s the language, tone and point of view. There’s a lot that goes into it – market research, surveys, building personas, forming a collection of principles that will help serve as a guide and then galvanizing everyone to live & breathe it.

Our marketing director pulled this highly recommended book out during a team meeting and couldn’t say enough good things about it. My copy arrived today and I can’t wait to get into it.

Building Distinctive Brand Assets by Jenni Romaniuk

This book is for anyone with a brand.

It is a book about future-proofing your brand’s identity. It will help you set up a long-term strategy to build your Distinctive Assets, and give you tips on how to protect them.

You’ll learn which branding strategies work, and which don’t, so you can take advantage of opportunities and avoid minefields.

Building Distinctive Brand Assets explores strategy, tactics and insights from a wide range of asset types including celebrities, taglines, jingles and advertising based assets. Combining academic rigour and practical advice, this is a book you will return to again and again, as you face the ongoing challenges of today’s branding environment.