I recently re-designed my name mark by using a more beefy type – a nice balance of round and hard edges – and added a swoosh element over the dots of the i’s to symbolize:
- people communicating with one other
- messages rising above the noise
- collaboration
- rainbows – a subtle, playful nod
It’s simple and minimalist which is a hallmark of my work.
Instead of having standard-sized business cards printed, I opted for 2.75″ x 1.10″ mini cards from Moo. The smaller size makes them easier to carry on my person which is always the challenge and a pain point of regret because in the few instances cards are being exchanged I never have any to give.
Anyhow, I’m super pleased with how these turned out.