“Canva Create: Work Redesigned” Keynote

If ever a brand were to bring to life and lean into confetti, it would definitely be Canva. Some designers look down on Canva, but I’m not one of them. In fact, I use it myself sometimes. If it can streamline the parts of design work that is super easy but tend to be a […]

New Business (Mini) Cards

I recently re-designed my name mark by using a more beefy type – a nice balance of round and hard edges – and added a swoosh element over the dots of the i’s to symbolize: It’s simple and minimalist which is a hallmark of my work. Instead of having standard-sized business cards printed, I opted […]

May TBR List

Branding is so much more than the logo, colors and typography. It’s the language, tone and point of view. There’s a lot that goes into it – market research, surveys, building personas, forming a collection of principles that will help serve as a guide and then galvanizing everyone to live & breathe it. Our marketing […]

Happy May the 4th Be With You

For a good chunk of my career, my days were centered on creating new Star Wars character illustrations to be released in time for May the 4th – fan favorite USB flash drives like this C-3PO which I am super proud of. So, it was only right that my kiddo would be born on this […]

Marty the Robot Plushie

They’ve somehow turned the creepy robot that slowly moves up and down the grocery store aisles of Stop & Shop into a plushie doll. Who knew there was a hunger for Marty merch? But, more importantly, who knew that Marty is the official store mascot?

Spring Break in Maine

For our spring family vacation, we headed up to Maine for some off-season beach bumming and enjoying the city of Portland. Wells Beach Maine Classic Car Museum Downtown Portland We enjoyed the food and all the shops – especially the bookstores and comic book shop. Cate Meow Lounge Children’s Museum & Theatre Would it be […]

I am an Ali Hazelwood Fangirl

Her latest book, Bride, about vampires and werewolves, is a departure from her usual science-themed work but also not because her signature skill in character development runs throughout and that’s what I love about her books. After reading it on the Libby app/Kindle, I ordered a hardcover copy for my collection. I missed out on […]